Whoever came up with the ALS Ice Bucket challenge deserves to be enshrined in the Marketing Hall of Fame. It accomplished the dual purpose of focusing attention on Lou Gehrig’s disease while also raising millions of dollars for finding a cure.
Published: Thursday, September 4th, 2014 @ 4:45 pm
By: Tom Campbell
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"The Ice Bucket Challenge" formed a major trend last week in social media, raising donations in viral amounts for the ALS Association
Published: Friday, August 22nd, 2014 @ 6:05 pm
By: Christopher Maye
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